Wednesday 2 April 2014

OOHO, WHEN THE BOTTLE CON BE EATEN




Is not a joke: Lexus Design Award 2014 rewards the edible bottle 




The packaging of mineral water has come a long way in the last 50 years: from returnable glass bottles to the first PET packages ending with the "green" because they are made with a smaller quantity of plastic or even biodegradable. The last frontier for packaging water now comes from a design school in London, where a team of students has exceeded any limit to the imagination and made the first bottle edible!

The innovative package, dubbed Ooho, is created from a gelatinous membrane of algae, which can be eaten safely once finished its purpose, or be composted. In order to develop Ooho young designers were inspired by the eggs inside of which a thin membrane keeps separate the yolks from the glair.

The bottle was designed using the edible Spherification, a culinary technique that gives the liquid form of spheres and allowed the students to enclose the water in a double membrane, the innermost layer which is created from brown algae and calcium chloride. For now Ooho is far from having the appearance of a typical plastic bottle and, although perfectly edible, the taste is not exactly a pleasure for the palate, the designers hope , however, to improve the product and bring it in a short time scale commercial.

Thanks to the double membrane, explain the designers, labels can be placed between the two layers without compromising the quality of the water inside. Created by three Spanish designers, Rodrigo Garcia Gonzalez , Pierre and Guillaume Paslier Couche , the water bottle edible has won the Lexus Design Award 2014.

Although for the moment it is ugly to see and I imagine you could easily pierce, I think it is a right way to go. In front of solutions with zero impact, and the replacement of plastic and cans for the packaging of beverages, there can be no judgments against.

Complements guys! Or better Enhorabuena chicos!

Also watch the video and the first images of the "bottle Ooho"

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